About Us
Meet the Founder
Shannon has spent her life immersed in sports. First as a competitive athlete in softball, then recreational floor hockey, and moved on to amateur boxing at an Olympic training facility, and coaching softball. Growing up, she knew the struggle of wearing protective gear, especially mouthguards. Even after witnessing a teammate lose four front teeth to a line drive, the only real motivation to wear one was to protect her smile (and appease her parents).
As a coach, she saw the same resistance in her players. That sparked an idea: what if wearing a mouthguard could be bearable — maybe even fun? She began experimenting with flavoured gels for her team to use before games and practices. The response was immediate — the athletes loved them and wanted more flavours.
Life took her in other directions, but the idea stayed. With her unique blend of athletic experience, retail expertise, and personal passion for solving this long-standing problem, Shannon is now ready to launch Swush gel, transforming mouthguard use from a chore into a game-changing experience for young athletes.
Mission Statement
A future where every young athlete plays protected and every parent has peace of mind.
Our Values
Created in collaboration with the leading toothpaste manufacturer in Canada, this is a parent-trusted formula.
Safety
Smart, practical solutions that make sports safer and easier.
Innovation
Turning protection into something young athletes actually look forward to.
Fun
Helping young athletes feel secure, focused, and game-day ready.
Confidence
Building a Safer Sports Community
From rule to routine.
We work with the organizations behind youth sports — leagues, schools, and associations — to make mouthguard use a consistent habit for every athlete.
Get in Touch
We’d love to hear from you! Whether you’re a parent with a question, a coach looking for team solutions, or a partner interested in working with us — we’re here to help.
E-mail us
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